PRIMARY RESEARCH AREAS 
 

Media Effects
Public opinion
Political communication
Political campaigns
Content analysis
 

EDUCATION


Ph.D., Communication, The Ohio State University, 2007 (Adviser: William P. Eveland, Jr.)
- Dissertation: Public Opinion in Context: A Multilevel Model of Media Effects on Perceptions of Public Opinion and Political Behavior
- Major Coursework Areas: Public Opinion, Political Communication, Media Effects, Survey Research

M.A., Journalism & Communication, The Ohio State University, 2004 (Adviser: William P. Eveland, Jr.)
- Thesis: Mobilizing Information as a Link to Political Participation: A Content Analysis of Online and Print Newspapers
- Major Coursework Areas: Communication Theory, Political Communication, Research Methods

B.A., Journalism, University of Kentucky, 1999

 

 RESEARCH

Peer-Reviewed Journal Articles

Hoffman, L. H., & Thomson, T. L. (2009). The effect of television viewing on adolescents’ civic participation: Political efficacy as a mediating mechanism. Journal of Broadcasting & Electronic Media, 53(1).

Hoffman, L. H., & Appiah, O. (2008). Measuring race as a cultural component of social capital: Black religiosity and civic engagement. Howard Journal of Communications, 19(4).

Hoffman, L. H., Glynn, C. J., Huge, M. E., Thomson, T., & Seitman, R. B. (2007). The role of communication in public opinion processes: Understanding the impacts of individual, media, and social filters. International Journal of Public Opinion Research, 19(3), 1-26 [pdf]

Hoffman, L. H., & Slater, M. D. (2007). Evaluating public discourse in newspaper opinion articles: Values-framing and integrative complexity in substance and health policy issues. Journalism & Mass Communication Quarterly, 84(1), 58-74. [pdf]

Hoffman, L. H. (2006). Is Internet content different after all? A content analysis of mobilizing information in online and print newspapers. Journalism & Mass Communication Quarterly, 83(1), 53-76. [pdf] 

 

Book Chapters 

Hoffman, L. H., & Young, D. G. (forthcoming 2009). Political communication survey research: Challenges, trends, and opportunities. In E. Bucy and L. Holbert (Eds.), Political Communication Research: Methods, Measures, and Analytical Techniques. Routledge.

Hoffman, L. H.,& Glynn, C. J. (2008). Media and perceptions of reality. In W. Donsbach (Ed.), The International Encyclopedia of Communication, Volume VII (pp. 2945-2959). Malden, MA: Blackwell.[pdf]


Book Reviews 

Hoffman, L. H. (in press). [Review of the book The American Journalist in the 21st Century by Weaver, D. H., Beam, R. A., Brownee, B. J., Voakes, P. S., & Wilhoit, G. C.]. Mass Communication & Society.

 

Technical Reports


Thomson, T. L., Eveland, W. P., Jr., Hoffman, L. H., & Flanders, J. (2006, June). The impact of civic curriculum components in Columbus public high schools on political communication and political socialization outcomes. Report delivered to the Columbus Foundation, Kids Voting Central Ohio, and the Columbus Public School District.

Awards and Grants 

Faculty Enrichment Research Award, $750, University of Delaware, 2008

General University Research Grant, $6,000, University of Delaware, 2008-2009

Top-Four Student Paper, Mass Communication Division, The International Communication Association, San Francisco, CA, May 2007

Ray Award, Council of Graduate Students, The Ohio State University, February, 2007

Top Student Paper, Midwest Association of Public Opinion Research, Chicago, IL, November 2005

Top-Three Student Paper, Midwest Association of Public Opinion Research, Chicago, IL, November 2004

Top-Three Student Paper, Midwest Association of Public Opinion Research, Chicago, IL, November 2003 

 

Conference Papers


Hoffman, L. H., & Richter, B. E. (2008, November). Methods for analyzing media content with computerized content analysis: Establishing validity, reliability, and precision. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Young, D. G., & Hoffman, L. H. (2008, August). Is it Really Cynicism? The Effects of The Daily Show on Viewer Cynicism and Skepticism. Paper presented at the annual meeting of the American Political Science Association, Boston, MA.

Hoffman, L. H., & Slater, M. D. (2008, August). Value frames in health communication: Reframing and media effects. Paper presented at the annual meeting of the Association for Education in Journalism & Mass Communication, Chicago, IL.

Glynn, C. J., Huge, M. E., & Hoffman, L. H. (2008, August). Did the media help inflate the bubble? Media coverage of real estate markets in times of change. Paper presented at the annual meeting of the Association for Education in Journalism & Mass Communication, Chicago, IL.

Hoffman, L. H. (2008, May). Public opinion in context: A multilevel model of media effects on perceptions of public opinion. Paper presented at the annual meeting of the International Communication Association, Montreal, Quebec.

Thomson, T. L., & Hoffman, L. H. (2007, November). Developing citizenship through communication: The influence of parental mediation on democratic values and perspective taking. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Hoffman, L. H.
(2007, August). Predicting parental mediation of news content: What leads parents to watch, discuss, and make rules about news with adolescents? Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Eveland, W. P., Jr., Thomson, T., Hoffman, L. H., & Hively, M. H. (2007, August). The importance of the home environment: Predicting adolescent political communication behaviors from parental communication behaviors. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Hively, M. H, Hoffman, L. H., & Thomson, T. (2007, August). Predicting children’s political efficacy, cynicism, and participation: The influence of parents, media, and knowledge. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Hoffman, L. H., & Thomson, T. L. (2007, May). The effect of television viewing on adolescents’ civic participation: Political efficacy as a mediating mechanism. Paper presented at the annual meeting of the International Communication Association, San Francisco, CA. (Top 4 Student Paper)

Hoffman, L. H. (2006, November). Determinants of voter turnout in a local referendum: The roles of perceived control and communication behaviors in predicting the vote. Paper presented to the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Hoffman, L. H.
& Slater, M. D. (2006, August). Evaluating public discourse in newspaper opinion articles: Values-framing on substance and health policy issues. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

Reineke, J. B., & Hoffman, L. H. (2006, August). Quantifying accuracy in measures of public opinion perception. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

Hoffman, L. H. (2006, May). Mass communication behaviors and perceptions as indicators of globalization in 20 countries. Paper presented to the annual meeting of the World Association for Public Opinion Research, Montreal, Quebec.

Hoffman, L. H. & Appiah, O. (2006, June). Measuring race as a cultural component of social capital: Black religiosity, political participation, and civic engagement. Paper presented to the annual meeting of the International Communication Association, Dresden, Germany.

Hoffman, L. H. & Reineke, J. B. (2005, November). Coorientation in a public opinion context: Predicting accurate perceptions of community opinion. Paper presented to the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. (Top Paper)

Hoffman, L. H., Glynn, C. J., Huge, M. E., Thomson, T., & Seitman, R. B. (2005, May). The process of public opinion: Understanding psychological, social, and political filters. Paper presented at the annual meeting of the International Communication Association, New York, NY.

Hoffman, L. H. (2004, November). Mobilizing information as a link to political participation: A content analysis of online and print newspapers. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. (Top 3 Paper)

Hoffman, L. H. & Eveland, W. P., Jr. (2004, May). A panel study of community attachment and local news media use. Paper presented at the annual meeting of the International Communication Association, New Orleans, LA.

Hoffman, L. H. & Huge, M. E. (2003, November). Media frames of protest groups: The effects of exposure on perceived legitimacy. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL. (Top 3 Paper)

Hoffman, L. H.
& Rush, R. R. (1999, July). Media literacy as a higher education trend in U.S. communication studies. Paper presented at the annual meeting of the International Association for Media and Communication Research, Leipzig, Germany.